Evaluation - Part 6

How did you attract/address your audience?

The target audience for our title sequence is people aged 15-25; with the majority of them being male, as research has shown this gender enjoy horror and thriller films more.  We first started addressing our audience with questionnaires about general things related to our genres of horror/psychological thriller and our initial ideas.  We did this in the form of questionnaires as it was an easy and quick way to gain lots of information from our intended audience.

When planning our title sequence, we decided we wanted to include canted angles to disorientate the audience.  This also foreshadows that bad things will happen, engaging the audience and making them question what the film will be about.  We also wanted to show a difference between the two characters, therefore added a ‘Bad Film’ effect to the ghost character’s shots.  Feedback from our audience showed that these were good things to include as they were their favourite aspects of our title sequence.  However, the feedback we received about our first cut of our title sequence also indicated we did not have a strong ending for it.  My group liked the ending shot of the characters walking off together, as it would lead well into the film itself.  Therefore, we tried to edit it slightly to improve it like our audience suggested.  We added another shot between the end clip; a close up of the characters holding hands, with the ‘Bad Film’ effect added as their hands touch.  This breaks up the longer end footage, also adding an eerie feeling to the end that will keep the audience interested.